Here goes the third installment of J. Cole’s vlog series and this time we learn of the dynamic between he and his close friend Ibrahim “IB” Hamad.

Previous: BornSinner.com Vlog Ep. 2: Kendrick Lamar

Minus Miguel, J. Cole takes the stage with The Roots for a late night performance of his single “Power Trip.”

After announcing that he was going to move his sophomore album, Born Sinner up a week to release the same day (June 18th) as Kanye’s also recently announced Yeezus album, everybody thought J. Cole was a little crazy. The NC born rapper instead says he is just a natural competitor and wants to go up against the best. Speaking with Billboard on the subject here is what Cole had to say:

Instantly the lightbulb [turned on]… it got real. I made one phone call to somebody that would know, just to make sure first. As soon as I got it confirmed, I was like, ‘Yo…’ The idea hit me instantly: ‘You got to go to that date.’ I’m not going to sit [here]… I worked too hard to come a week later after Kanye West drops an amazing album. It’d be like, ‘Oh and J.Cole dropped too, a week later.’ Nah. I’m going to go see him on that date. He’s the greatest. So it’s like, I’m a competitor by nature so it was instant, it wasn’t even a thought. It’s a definite statement about how I feel about my album, which is confident. At the same time, let’s not forget this is Kanye West. He bets 100, 1,000, whatever the perfect is. His track record is flawless. I’m only expecting an incredible album from him. But I know what I have.

Read the full article here.

J. Cole reveals the artwork for his fast approaching new album Born Sinner, which has a revised release date of June 18th. Check after the jump for the deluxe version of the cover.

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In the second episode of J. Cole’s Bornsinner.com series, Kendrick Lamar speaks on his new found fame, his upbringing, advice he received from the likes of Jason Estrada & Erykah Badu and more. Born Sinner in stores June 25th.

Previous: Episode 1: Kay Cole.

Part 1 of J. Cole’s Bornsinner.com series; a conceptual digital platform created by the Dreamville collective. The first installment documents the day J.Cole retired his mother Kay Cole from her job at the United States Postal Service.

The site will feature unique, personally curated content each week leading up to the release of his highly anticipated sophomore album Born Sinner on June 25th.

Be sure to check back at http://bornsinner.com for more Born Sinner stories.

J. Cole drops the follow up to his February EP, Truly Yours with a six track project that includes features from Jeezy, 2 Chainz and Bas. Born Sinner coming June 25th.

Download: J. Cole – Truly Yours 2

J. Cole drops off a new track while putting the finishing touches on his album, Born Sinner dropping June 25th.

Although the full video has already dropped, we not get a look behind the scenes to what went into the making of the music video.

J. Cole gives us a look into the creative process behind the production of “Power Trip”, his newest single with Miguel.